The Business of Sustainability in Fashion
In The Business of Sustainability in Fashion, Iva Jestratijevic has written
a book that should be on the reading list of every fashion student, educator,
and consumer of fashion. It is unique in its focus on critical and creative
thinking surrounding corporate and consumer sustainability while succinctly
illustrating how interdependent the challenges of being sustainable are.
As the world becomes more aware of the urgency of climate change, landfill
overuse, and protecting precious resources, this book can be used as a primer
for understanding the problems and exploring solutions. Those who are
interested in “doing something” will benefit from reading this book, which
takes a complex issue and breaks it down into understandable pieces.
For educators this is especially important because it provides both the
insights and the roadmap needed to guide students through the complexity of
being sustainable. Using examples from fashion businesses, this book also
covers the key theories underlying the concept of sustainability and their
application in fashion sourcing, manufacturing, marketing, and retailing.